Artist’s Project: Appropriate, Subvert, Activate!

by Marcos Zotes*

Appropriate, Subvert, Activate! identifies the limitations of urban public space, which has not only been restricted in physical terms but also in terms of self-autonomy and spontaneous social manifestation. This illicit intervention is a call for action that seeks to create moments of antagonism –however transitory, fragmentary and ephemeral– in which the public connect through conflict, in an attempt to reclaim the “public” status of a space that has for long been dominated.
In order to project on the facade of Low Library in Columbia University without being caught, Marcos Zotes was strategically located inside Kent Hall 250 feet away, where he secretly positioned his 12k projector and performed his intervention.

Photography: Bernardo Garcia / Videography: Azmi Mert Erdem

Marcos Zotes “Appropriate, Subvert, Activate!” (Photo by Bernardo Garcia)

Marcos Zotes “Appropriate, Subvert, Activate!” (Photo by Bernardo Garcia)

Marcos Zotes “Appropriate, Subvert, Activate!” (Photo by Bernardo Garcia)

Marcos Zotes “Appropriate, Subvert, Activate!” (Photo by Bernardo Garcia)

Marcos Zotes “Appropriate, Subvert, Activate!” (Photo by Bernardo Garcia)

Marcos Zotes “Appropriate, Subvert, Activate!” (Photo by Bernardo Garcia)

*Marcos Zotes is an architect and artist from Madrid, living and working in New York and Reykjavik.